Digital Brand Messaging
1. We don’t know how to prove we’re better and different than competitors
2. We have no idea what our value proposition should be ?
3. We have different types of buyers who want different things from us ?
4. What we offer is great, but our buyers don’t know it
If this is you, you’re not alone. The struggle of messaging is a common hardship for many companies.
Many communicators forget that great messaging begins with their audience’s values, not their product.
“Resonance” is the key to an impactful message. Resonate a relevant message that will be remembered by audience, that will have lasting image in their hearts and minds.
Put your brand in front of the right buyers with the right message.
How We Do It
Research Your Ideal Buyer Personas
In order to craft the right messaging strategy that resonates within your ideal buyers’ mind and heart, we need to know the standard profiles of your buyer’s persona through comprehensive analysis. Then, through research, we’ll validate and improve them, within necessity.
Establish Buyer Decision-Making Styles
Each buyer has a distinct decision-making style. Once we grasp your buyer personas, we’ll work with you to identify which style of decision-making each of your persona has.
Determine Messaging Strategy Style
With the needs, goals, and decision-making styles of your buyers in mind, we’ll evaluate your market fit through industry analysis. Then, we’ll determine the right messaging style for your brand, so you stand out from your competitors and win over prospects.
Build Messaging Maps & Value Propositions
Finally, we’ll build out detailed messaging maps and value propositions for each of your personas, for every stage of the buyer’s journey. It will be your roadmap of how to adapt your messaging depending on context, urgency, and buyer stage.
Have you been looking for a solution to your Digital Marketing Problems?
Limestones has helped many brands to successfully overcome their digital marketing problems. Talk to us to find out what we can do for you