Palmia obtained more members, published qualified contents, and drove desired reach and engagement.

About Palmia

Palmia is a margarine brand from one of the biggest FMCG company in Indonesia, Indofood. Palmia wanted to compete to become number one brand amongst competitors and considered a daily use product by their target audience.

Palmia Challenge

Palmia wanted to create and maintain various platforms to engage core audience through inspirational recipes. Palmia was also eager to turn their channels into a HUB used by audience to publish and share their own personal recipes as well as delivering clear, more unique communication than Palmia’s competitors’.

Limestones Solution

We created campaign #EnakanMakan and #SeruanNgemil, as well as assisting Palmia in creating platforms such as website, Instagram, and Facebook page on which we published contents consisting of inspirational recipes for audience. We also encouraged audience to share their recipes and upload them on Palmia’s platforms.

The Activity


Obtained 3,686 members

Posted 1,571 recipes

Drove 1000 KPI

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