Palmia is a margarine brand from one of the biggest FMCG company in Indonesia, Indofood. Palmia wanted to compete to become number one brand amongst competitors and considered a daily use product by their target audience.

Palmia wanted to create and maintain various platforms to engage core audience through inspirational recipes. Palmia was also eager to turn their channels into a HUB used by audience to publish and share their own personal recipes as well as delivering clear, more unique communication than Palmia’s competitors’.